Lincoln MKZ Clark Gable Edition?
Brazilian suburb gets perspective typography murals.
http://goo.gl/KwJgc
Yarn and Eye Bombing
The goal is to humanize the streets, and bring sunshine to people passing by. It’s not a fight for the public space, it’s to be seen as a lovely addition to that space. An addition that hopefully brings a smile, and brightens someones day. The eye bomber and yarn bomber uses humor and wit to reach its audience, not vandalism or provocation.
http://www.core77.com/blog/object_culture/see_the_world_differently_through_eyebombing_21850.asp
Water Calligraphy
A little less destructive but and non-permanent graffiti (unless you mix in a little bleach) is a poetic activity that you can observe in many Chinese parks: Artists use a large brush to write Chinese characters using water instead of ink. Minutes after the characters are written, they disappear. Media Artist Nicholas Hanna built a tricycle that writes Chinese characters on the ground as it moves. http://www.danwei.com/tricycle-water-calligraphy/
Reverse Media
Now here’s a nice little business opportunity!
http://www.mediagang.co.uk/case-studies/reverse-graffiti/clean-advertising-in-london
Reverse Graffiti in London.
Paul Curtis takes negative space to a grand scale by reverse scrubbing walls and roadsides, selectively restoring the original material behind the filth into beautiful landscapes. The article by Neil Coppen goes on to describe additional reverse graffiti projects throughout the world.
http://itsdesigned.tumblr.com/post/527189635/from-kevinnuut-reverse-graffiti-in-london
Pure typography
I feel very privileged to have a rare copy of a Dutch Bible that Peter Matthias Noordzij sold me recently. The typography is absolutely exquisite. Notice the blue verse numbers -chapter numbers are set in Ruse. The entire Bible text is left justified and set in Lexicon a font designed by Bram de Does in collaboration with Peter Matthias Noordzij.
Ethics In the Branding business
Below is a great extract from an article by Martin Lindstrom that offers advice to both sides of the business - design/ad agencies and their clients…
◦ Don’t do anything to kids and consumers that you would not do to your own children, friends, and family.
◦ Every time you launch a campaign, a new product, or a service, secure an “ethical” sign-off from your target group. Develop your own independent consumer panel (a representative target audience) and disclose the perception of the product, as well as the reality. Let the consumers make the final call.
◦ Align perception with reality. Your talents might very well lie in brilliantly creating convincing perceptions, but how do they stack up against the reality? If there’s a mismatch, one or the other must be adjusted in order for them to be in sync.
◦ Be 100% transparent. Nothing less. The consumer needs to know what you know about them. Furthermore, they must be told exactly how you intend to use the information. If they don’t like what they see, they need a fair and easy way to opt out.
◦ Almost any product or service has a downside, so don’t hide it. Tell it as it is. Be open and frank, and communicate the negatives in a simple and straightforward way.
◦ All your endorsements and testimonials must be real—don’t fake them.
◦ Does your product have a built-in expiration date? If so, be open about it and communicate it in a visible, clear, and easily understood manner.
◦ Avoid fueling peer pressure among kids. Bear in mind you’d hate for your kids to come under such pressure.
◦ Be open and transparent about the environmental impact of your brand (including its carbon footprint and sustainability factors).
◦ Do not hide or over-complicate any legal language you must place in your ads or on your packaging. These should be treated just like any other commercial message, using a simple, easy-to-understand language.
http://www.fastcompany.com/1815461/the-future-of-ethics-in-branding
Something’s been bothering me about the FlatIron Building downtown Chattanooga… today I spotted it and took a shot to show how the pseudo pillars at the top of the building don’t match. The pillars on the right side of the building are one brick height shorter than the ones on the left. Picky, picky… but noticeable enough for me as a motorist to spot.
Email I received today from iDonethis
iDoneThis is a simple idea. What makes it much more impressive is their followup. I received this email from them today after slipping a few days and not noting down what I’ve done. How can you possible ignore this?? Kudos to you the iDoneThis team for a superb experience!
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Subject: Search you Dones
Content:
iDoneThis: There is no escape! Don’t make me destroy you. You do not yet realize your importance. You’ve only begun to discover your power! Join me, and I will complete your training! With our combined strength, we can end this destructive conflict, and bring order to the galaxy.
You: I’ll never join you!
iDoneThis: If only you knew the power of the Daily Done. Dundee never told you what happened to your father.
You: He told me enough! He told me you killed him!
iDoneThis: No, I am your father.
You: No. No! That’s not true! That’s impossible!
iDoneThis: Search your dones, you know it to be true!
You: Oh, huh, I didn’t know I could do that.
iDoneThis: Yeah, we just added that feature a few weeks ago. Just login and go to your calendar — there’s a search box up top.
You: Cool.
iDoneThis: Cool.
Great collaboration & presentation tools
http://freedcamp.com/ Project management - free
http://flauntkit.com/ Instant online collaboration - free
http://cageapp.com/ Online presentation - free
